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How to Improve Your Pinterest Marketing with IFTTT

How to Improve Your Pinterest Marketing with IFTTT

Pinterest is now available to link to the online app IFTTT. This means you can automate a bunch of Pinterest processes in minutes … and for free! Let me give you a few examples. First, it behooves me to explain IFTTT for the uninitiated. It’s a tool that links to online channels, causing one channel to impact another based on a “recipe.” So for the purposes of this article, I’ll show you how another channel can do something on your Pinterest account AND how an action you take from your Pinterest account can impact...

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4 Easy Ways to Monitor Instagram on Hootsuite

4 Easy Ways to Monitor Instagram on Hootsuite

Do you use Instagram for your business? Do you also use Hootsuite? You can combine both — seriously! Let me show you how you can do all sorts of Instagram monitoring on this social media dashboard. Hootsuite offers its free and Pro users four great apps to monitor Instagram hashtags, users, and posts. If you’ve never used a Hootsuite app before, go to the left-hand navigation bar of your dashboard. Look for the puzzle piece icon. Once you click it, you’ll have the chance to type in “Instagram” to see these...

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5 Frustratingly Hidden Features on Pinterest

5 Frustratingly Hidden Features on Pinterest

If you haven’t logged into Pinterest for a while, you should. There are heaps of new ways to find inspiration and conduct better market research. But let me guide you through some new things you’ll find — or not find — in this latest iteration of Pinterest. 1. The “Add a Pin” Option While Pinterest allows you to upload a new image or to pin something that hails from one of your favorite Websites, it sure doesn’t make it easy. With the recent redesign, the add-a-pin buttons are now what my mom calls...

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Why This Business Left Its 10,000 Facebook Fans

Why This Business Left Its 10,000 Facebook Fans

Earlier this year, I suggested that those using Facebook best practices but not seeing results should explore other social channels. One business, nearly 10,000 fans strong, did just that. iHomeschool Network¬†admittedly came to this realization without reading my post. Jimmie Lanley, co-owner of this online network for homeschool parents and content creators, explained to me that she saw a dramatic drop in organic reach in January 2014 — just about the time Facebook began releasing fan page posts to fewer and fewer fans. With this new...

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Is Hootsuite or Buffer Better for Social Media Management?

Is Hootsuite or Buffer Better for Social Media Management?

As a social media consultant, I am often asked, “What should I use to manage my social media — Hootsuite or Buffer?” Like most things in social media marketing, choosing a social media management tool comes down to what you want to use it for. And Hootsuite and Buffer are set up to help you do quite different things. 1. Conversations Are you looking for a way to see what people are saying about your tweets, blog posts, competitors, or particular keywords? Then Hootsuite, a self-proclaimed “social media management...

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