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5 Frustratingly Hidden Features on Pinterest

5 Frustratingly Hidden Features on Pinterest

If you haven’t logged into Pinterest for a while, you should. There are heaps of new ways to find inspiration and conduct better market research. But let me guide you through some new things you’ll find — or not find — in this latest iteration of Pinterest. 1. The “Add a Pin” Option While Pinterest allows you to upload a new image or to pin something that hails from one of your favorite Websites, it sure doesn’t make it easy. With the recent redesign, the add-a-pin buttons are now what my mom calls...

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Why This Business Left Its 10,000 Facebook Fans

Why This Business Left Its 10,000 Facebook Fans

Earlier this year, I suggested that those using Facebook best practices but not seeing results should explore other social channels. One business, nearly 10,000 fans strong, did just that. iHomeschool Network admittedly came to this realization without reading my post. Jimmie Lanley, co-owner of this online network for homeschool parents and content creators, explained to me that she saw a dramatic drop in organic reach in January 2014 — just about the time Facebook began releasing fan page posts to fewer and fewer fans. With this new...

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Is Hootsuite or Buffer Better for Social Media Management?

Is Hootsuite or Buffer Better for Social Media Management?

As a social media consultant, I am often asked, “What should I use to manage my social media — Hootsuite or Buffer?” Like most things in social media marketing, choosing a social media management tool comes down to what you want to use it for. And Hootsuite and Buffer are set up to help you do quite different things. 1. Conversations Are you looking for a way to see what people are saying about your tweets, blog posts, competitors, or particular keywords? Then Hootsuite, a self-proclaimed “social media management...

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4 Free Instagram Analytics Tools You Need to Try

4 Free Instagram Analytics Tools You Need to Try

Are you in need of serious Instagram user data — but have a meager budget to obtain this information? Try these four free tools to catapult your Instagram analysis and strategy. 1. IFTTT IFTTT (“IF Then, Then That”) allows you to automate over 120 apps through “recipes.” One of my favorite recipes? The one that populates a Google spreadsheet on my drive each time a particular user uploads a photo to Instagram. The beauty of this recipe is that unlike most other analytics tools, this one does not require you to...

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How This One Nail Salon Has Mastered Instagram Marketing

How This One Nail Salon Has Mastered Instagram Marketing

In just two short years, Passion Nails owner Kimberly Bo has managed to get her nail salon up and running — all while amassing over 20,000 followers on her business’ Instagram account (@passionnails781). These six master tips have helped fuel Passion Nails’ Instagram and *business* success. Mastery Tip 1: Learn why people use Instagram. Kimberly opened Passion Nails in Lynn, Massachusetts with a limited budget. She tried various “free” social media channels to get the word out about her budding business, but...

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