web analytics


Is Hootsuite or Buffer Better for Social Media Management?

Is Hootsuite or Buffer Better for Social Media Management?

As a social media consultant, I am often asked, “What should I use to manage my social media — Hootsuite or Buffer?” Like most things in social media marketing, choosing a social media management tool comes down to what you want to use it for. And Hootsuite and Buffer are set up to help you do quite different things. 1. Conversations Are you looking for a way to see what people are saying about your tweets, blog posts, competitors, or particular keywords? Then Hootsuite, a self-proclaimed “social media management...

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4 Free Instagram Analytics Tools You Need to Try

4 Free Instagram Analytics Tools You Need to Try

Are you in need of serious Instagram user data — but have a meager budget to obtain this information? Try these four free tools to catapult your Instagram analysis and strategy. 1. IFTTT IFTTT (“IF Then, Then That”) allows you to automate over 120 apps through “recipes.” One of my favorite recipes? The one that populates a Google spreadsheet on my drive each time a particular user uploads a photo to Instagram. The beauty of this recipe is that unlike most other analytics tools, this one does not require you to...

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How This One Nail Salon Has Mastered Instagram Marketing

How This One Nail Salon Has Mastered Instagram Marketing

In just two short years, Passion Nails owner Kimberly Bo has managed to get her nail salon up and running — all while amassing over 20,000 followers on her business’ Instagram account (@passionnails781). These six master tips have helped fuel Passion Nails’ Instagram and *business* success. Mastery Tip 1: Learn why people use Instagram. Kimberly opened Passion Nails in Lynn, Massachusetts with a limited budget. She tried various “free” social media channels to get the word out about her budding business, but...

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4 Free Tools That Will Rock Your Social Media Photos

4 Free Tools That Will Rock Your Social Media Photos

Social media marketing continues to become more visual in nature. What tools do you have at your fingertips to make the most of your photos, images, and illustrations? I’ll share with you my four favorite image editing tools. Try Pixlr Express if you like to edit images on your desktop. If you post often to Instagram, check out Pixlr Express’ collage feature. You can choose from almost 100 different ways to combine multiple images in just one square, shareable photo. Here’s a fun one I made for a fictitious Throwback...

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My Realistic Guide to the Facebook Fan Page Redesign

My Realistic Guide to the Facebook Fan Page Redesign

Many Facebook fan page admins learned this week that their page layout will soon change. Did you? Let me explain what this change will mean for your Facebook marketing strategy. The Sky Is Not Falling There is no reason to panic about the new structure of your fan page. It’s been two years since Facebook made significant changes to the look and feel of fan pages. Two years is nearly an eternity in the world of social media. But it’s not just a matter of the time that has elapsed between fan page redesigns. These design changes...

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