4 Free Instagram Analytics Tools You Need to Tryby Lisa Kalner Williams on Aug 5, 2014
Are you in need of serious Instagram user data — but have a meager budget to obtain this information? Try these four free tools to catapult your Instagram analysis and strategy.
IFTTT (“IF Then, Then That”) allows you to automate over 120 apps through “recipes.” One of my favorite recipes? The one that populates a Google spreadsheet on my drive each time a particular user uploads a photo to Instagram. The beauty of this recipe is that unlike most other analytics tools, this one does not require you to log in to Instagram — which means you can get a nice data dump about other Instagram users.
So if you were Qdoba Mexican Grill and wanted to dive into what your competitor Chipotle is up to on Instagram, you could set up the following IFTTT recipe:
(Of course, Qdoba would set up its recipe to populate a spreadsheet on its own Google Drive account.)
Why you need to try it: This is the easiest way to analyze your competitors’ Instagram activities. From this data, you can determine what’s working for them in terms of image types, descriptions, hashtags, timing, etc.
Like IFTTT, Zapier automates processes between different apps. Recipes here are called “zaps.” And there’s one helpful zap that its competitor doesn’t have — the ability to send info about new Instagram followers to a Google spreadsheet.
Why you need to try it: You won’t find a better way to search your followers’ bios for key marketing information. Copy this spreadsheet elsewhere add additional information, and presto!, you’ve created a DIY Instagram CRM system or influencer tracker.
3. Simply Measured Free Instagram User Report
This report from Simply Measured gives you an extraordinary amount of data about your Instagram activities over the prior two months, including your best times to post, most engaged users, and top-performing hashtags.
Why you need to try it: This report is your best bet if you need to present Instagram data to a team. It has tons of raw data available for sorting and analyzing in Excel. If your team prefers visuals, you can pull the major takeaways in PowerPoint with the click of a button. Another nice feature: the report gives you engagement data from Facebook and Twitter if you’ve shared your Instagram posts to those social channels.
Iconosquare (formerly Statigram) has data similar to Simply Measured, although not in downloadable form.
Why you need to try it: In addition to providing useful statistics about Instagram, Iconosquare is also a nice platform to respond to comments and monitor hashtags. I delve into Iconosquare in my upcoming online course, “Market Better with Instagram.” (Sign up at my online school to be notified when this course launches. I’m really excited about it!)
In a perfect world, it would be great to have all this Instagram analysis found in just one place. And for it to be offered free of charge forever. While we wait for that distant utopia to arrive on our screens, try to make the use of these four no-cost platforms. And let me know what you think about them!