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6 Signs That Facebook Is Hyperventilating Over Pinterest

6 Signs That Facebook Is Hyperventilating Over Pinterest

A heap of recent social media research studies have shown that users Pinterest are more likely to make purchases (and for more money) than any other social network. These findings are great news for retailers, but a scary pants nightmare for Facebook. The “Like” network’s past attempts to have commerce opportunities for brands (known as f-commerce) have found little success.  And since going public in May 2012, Facebook has struggled with a way to show investors a viable monetization strategy. Take that, combined with all...

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How Office Photos Can Humanize Your Business’ Facebook Presence

How Office Photos Can Humanize Your Business’ Facebook Presence

Do you keep hearing that you need to “humanize your brand” on Facebook but are stuck on how to do it? Try using photos to highlight your business in ways that will resonate with your fans. Showing a day in the life of your business is a good starting point. Let me share examples from book publishers — an industry that is constantly on the defensive against claims of being too corporate and impersonal. In these instances, the publishers escorted their fans into their offices to view some of the more exciting (and social) parts...

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How Brands Use Pinterest Contests To Catch The “Back To School” Crowd

How Brands Use Pinterest Contests To Catch The “Back To School” Crowd

This year, big brands and small businesses are running Pinterest contests to stay on top mind of those starting school in the fall. thredUP, an online children clothing exchange site, ran its “Style to Win $100” contest to moms searching for new-to-them duds for the school year. Entrants’ “Back To School Inspriation” board had to feature at least five images from the inventory on thredUP.com. This requirement allowed for lots of window shopping time on the company Website. Even if entrants did not win the $100 thredUP gift card,...

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4 Must-Dos For a Successful Pinterest Contest

4 Must-Dos For a Successful Pinterest Contest

  Type “Pin It To Win It” in any search engine. See that neverending list of Pinterest contests? The good news is that brands are experimenting with Pinterest. The tricky news is that since Pinterest does not currently have any guidelines for contests, the way in which these contests are run are let’s just say, quite broad in scope. To find common trends among all these promotions, I examined 20 different aspects of 100 Pinterest contests. I saw many of these contests through to their end date and found that the...

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Pinterest Analytics: How To Choose The Right Tools And Metrics

Pinterest Analytics: How To Choose The Right Tools And Metrics

  I recently gave a corporate Webinar on Pinterest for Business and was blessed with a lively Q&A. During the session, one marketer asked me, “Does Pinterest have anything like Facebook Insights, where you can find out the demographic background of your followers and see which posts are performing well? It was a great question, but man — my answer was going to squelch the “Pinterest Can Be Awesome!” vibe of my Webinar. Currently Pinterest offers no collation and reporting of statistics. However, there are a fair amount of...

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