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Don’t Yet “Get” Facebook or Twitter? Then Keep Your Business Off Pinterest

Don’t Yet “Get” Facebook or Twitter? Then Keep Your Business Off Pinterest

  Earlier this month, I gave two seminars on “How Pinterest Can Be Your Business’ Secret Social Media Weapon.” During my talks, I offered marketers and business owners a variety of Pinterest how-tos and marketing tips. As I mentioned to the seminar attendees, making a success of Pinterest is more than figuring out how to masterfully repin and create boards. It’s about getting the vibe of Pinterest — which, as it stands, is about learning, interacting, monitoring trends, getting feedback, and focusing more on...

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What You Need To Know About the Facebook Timeline Cover Photo (That People Aren’t Talking About)

What You Need To Know About the Facebook Timeline Cover Photo (That People Aren’t Talking About)

  Over the past two weeks, I’ve massaged a bunch of Facebook fan pages in preparation for The Big Change on March 30, 2012 — the date when Facebook will wave a magic wand and turn business pages into timelines. Here’s what this experience has taught me:  begin with the cover photo. And once you have a photo idea, get ready to resize, revise, and rethink it. Through trial and error, I learned that a great timeline photo is not just a matter of following the Facebook guidelines and specifications of what you can and...

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Why The New Facebook Page Timeline Might Be Good For You

Why The New Facebook Page Timeline Might Be Good For You

For years, businesses have been relying on customized Facebook landing pages to drive page likes, build email lists, and increase brand enthusiasm. But that will soon change. On March 31, 2012, if someone types facebook.com/pagename, that person will no longer see the custom page over which businesses large and small sweated big bullet drops. Instead, a viewer will be led to a page’s timeline topped by an enormous photo. A photo that, according to Facebook’s new page guidelines, cannot provide any call to action — that means...

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4 Simple Ways To Promote Your Book Online

4 Simple Ways To Promote Your Book Online

  While some authors are well-suited to use the Internet to promote their books, others find it awkward to get online and toot their own horn. But the truth is, all writers– whether a veteran or newbie, a big publishing house author or DIY novelist — need to connect with potential online influencers and buyers. Here are four ways to get online to spread the word about you and your written work. 1. Work Your Email Address Book The easiest way to begin your book promotion is to build an email list of your personal and...

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A Guide To Maximize Your New Facebook Fan Page Timeline

Most Facebook page administrators got The Big Message today when they logged into their accounts. That is, the timeline, launched last year for personal profiles, is now making its way to fan pages. Pages will automatically convert to the timeline look and feel on March 30, 2012. But instead of being caught unaware, why not take the next couple weeks to think about how best to get your new page to foster stronger brand identity and encourage “likes”? In this slideshow, I run through the basic features of the new page: cover photo,...

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