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How To Add a Link and Photo to a Facebook Fan Page

Facebook allows you to choose a photo to accompany an article you want to share with your fans — it’s a great feature. But what if the photo choices are not flattering or complementary? What if there are no photo choices at all? Not to fear. In this presentation, I explain how to post links and images — in good times and bad. How To Add A Link and Photo To a Facebook Fan Page from Lisa Kalner Williams...

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What To Do … When Facebook Spam Hits Your Wall

What To Do … When Facebook Spam Hits Your Wall

  Effective moderation of online communities can result in an increase of comments that benefit the community as well as a marked decrease of those comments that derail or attack the community. Intel’s social media policyuses the motto “The Good, The Bad, but not The Ugly” to frame its moderation of user comments: Whether content is pre-moderated or community moderated, follow these three principles: the Good, the Bad, but not the Ugly. If the content is positive or negative and in context to the conversation [emphasis mine],...

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My Rock ‘n’ Roll Tips for Daring Entrepreneurs

My Rock ‘n’ Roll Tips for Daring Entrepreneurs

  The latest  installment of my Social Media Rock series resides on the Website of Dr. Shannon Reece.  Dr. Reece specializes in giving her clients tools and strategies to reach their professional goals — so my article on how to rock one’s career seemed like a natural fit for her blog. I encourage you to read my tips there and to learn about Dr. Reece’s services. The next Social Media Rock article will appear back here on the Sierra Tierra Blog – it will address the second business lesson I learned in the...

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What I Learned From John Lennon’s Death: Part One

What I Learned From John Lennon’s Death: Part One

  I can’t remember how I heard about the death of John Lennon – but on December 9, 1981, I learned that the famed Beatle had been assassinated the previous evening in front of his New York City apartment building. People were moved in different ways upon hearing this shocking news. Some trekked to the Dakota to be close to where Lennon took his last steps;  thousands of people went to their local record store to buy Beatles and Lennon solo albums; a few, overwhelmed with grief, took their own lives. At the ripe ol’ age of 11, I did...

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Social Media: It’s Only Rock ‘n’ Roll (But I Like It)

Social Media: It’s Only Rock ‘n’ Roll (But I Like It)

Music has always been a big part of my life. One of my earliest memories of connecting to it was when I was 8. My grandparents always hosted Sunday brunch. And I always brought over my portable record player so that I could listen to my Top 40 songs while my family ate whitefish and lox. When I was old enough to attend live concerts, I did so with near compulsion. In 1988, the time came to choose between attending my senior prom or seeing a killer triple bill of hardcore punk bands. The decision could not have been made faster. MDC and AOD...

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