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How Can Businesses Be Social in Social Media?

I just taught an in-person class on this very topic … and will teach it again during winter term. I geared this course towards people who have started a Facebook fan page or Twitter account who: don’t know what to tweet or post online are frustrated that no one replies to their posts want to know how and if this social media stuff is worthwhileBelow are the slides from my social media class. Give a holler if you have any questions about the slide presentation or the class in general. I’ll announce dates for the upcoming...

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Happy Birthday to Me!

It’s been just a year since I opened the doors to Sierra Tierra Marketing. What a rewarding time I’ve had working with people on ways to grow their businesses. I’ve taken some time to look back at this one-year-old. My, how she’s grown! But there is a lot more in store. I will soon be providing a lot more content here, on guest blogs, and in my upcoming newsletters that will provide social media tips, real-world marketing examples, and a peek in what life is like for me with Sierra Tierra. Here’s hoping...

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Discovering Your Business’ Master Referrers

Discovering Your Business’ Master Referrers

  The Referral Engine: Teaching Your Business to Market Itself (affiliate link), the subject of my last post, has inspired me to think more about who is best poised to make business referrals. As a business owner, you should be on the prowl for that Master Referrer – a person who connects well with others and loves to chat up your brand. In some circles, this person might be called a “super user,” “ambassador,” or an “evangelist.”  If your business is worth its salt, you have a bunch of these people...

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How’s Your Referral Engine Running?

If you’re not scared of close social boundaries, let me whisper this in your ear: What if I told you that I’ve learned of a way to increase your customer base by having other people drum up business for you? It’s true – but you’ll have to do a little reading first. The Referral Engine by John Jantsch explains how to groom current – even prospective – customers to be your sole method for gaining new, meaningful business.  Between traditional word of mouth and the power of social media connections, your referral engine will...

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Business Advice “Tapas” from Food and Social Media Conference

I am helping a lot of restaurants with their social media strategies these days.  So when I saw the tweets go out for the Eat, Drink, and Be Social conference in nearby Cambridge, Massachusetts, I jumped to get my early bird ticket Tyson Goodridge of Dialogue, the presenter of Eat, Drink…, served up top names from the restaurant, foodie, and social media worlds to speak about their businesses.  Together, these speakers provided a thorough view of how these worlds intersect and how they all benefit each other. The restaurateurs provided...

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