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What (Not) to Do to Increase Your Facebook Reach

What (Not) to Do to Increase Your Facebook Reach

Are you getting lots of advice these days on how to increase the reach of your Facebook posts? Isn’t it all so very confusing? Let me sift through which tips work better than others. THE MUST-DOS At present, Facebook advertising is the most effective technique to improve the reach of your fan page posts. You might suspect that I’m about to use the phrase “advertising budget” … and that sounds scary. But start with an initial investment of just $5 per post to give your messaging the audience it deserves. If you...

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5 Underused Hootsuite Features for Social Media Monitoring

5 Underused Hootsuite Features for Social Media Monitoring

Do you primarily use Hootsuite for “getting the word out there” to your Facebook and Twitter followers? Do you also use it for *listening* to the word out there? Listening is where the social media marketing gold lies. So let me uncover five oft-underused Hootsuite methods for listening to targeted conversations on Facebook, Twitter, Instagram, and YouTube. 1. Twitter Lists I’ve long been a fan of Twitter lists to better segment the listening that one does in the Twittersphere. Hootsuite allows you to line these up for easy...

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How to Get Your Customers to Take Your Best Instagram Photos

How to Get Your Customers to Take Your Best Instagram Photos

Having your business on Instagram isn’t just a matter of getting an account and sharing photos with your followers. A sound Instagram strategy should also include encouraging your customers to share their photos of your business with their followers. Why is incorporating customer photos important for your Instagram marketing strategy? When a customer posts an image of your product to her followers, she’s giving a peer-to-peer recommendation. This exposure is infinitely more valuable to a potential customer than any photo you might...

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Should You Ditch Your Facebook Fan Page?

Should You Ditch Your Facebook Fan Page?

Have you been “doing all the right things” on Facebook but continue to see a frighteningly sharp drop in results for your business? Then let us examine the following: Do the reach, demographics, and vibe of Facebook mesh well with your business — or does another social platform jive better? Are Your Posts Reaching All Your Fans? Not all your fans see your Facebook posts. It’s not just because your fans aren’t logged into Facebook. It’s because Facebook doesn’t release fan page posts to all of your...

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6 Sweet Social Media Marketing Breakthroughs in 2013

6 Sweet Social Media Marketing Breakthroughs in 2013

In 2013, social media channels offered a buffet of great new features for online marketers. Which of these did you use to get more social media engagement and ROI this year? 1. One Channel (YouTube) In March, YouTube unveiled the “One Channel” layout for its users. With the new look and feel, businesses now have more opportunities to drive Website traffic and increase channel subscriptions. Rainbow Loom — a brand that was mentioned oh, at least 10,000 times in my house this year — has a huge YouTube presence with over...

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