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4 Free Tools That Will Rock Your Social Media Photos

4 Free Tools That Will Rock Your Social Media Photos

Social media marketing continues to become more visual in nature. What tools do you have at your fingertips to make the most of your photos, images, and illustrations? I’ll share with you my four favorite image editing tools. Try Pixlr Express if you like to edit images on your desktop. If you post often to Instagram, check out Pixlr Express’ collage feature. You can choose from almost 100 different ways to combine multiple images in just one square, shareable photo. Here’s a fun one I made for a fictitious Throwback...

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My Realistic Guide to the Facebook Fan Page Redesign

My Realistic Guide to the Facebook Fan Page Redesign

Many Facebook fan page admins learned this week that their page layout will soon change. Did you? Let me explain what this change will mean for your Facebook marketing strategy. The Sky Is Not Falling There is no reason to panic about the new structure of your fan page. It’s been two years since Facebook made significant changes to the look and feel of fan pages. Two years is nearly an eternity in the world of social media. But it’s not just a matter of the time that has elapsed between fan page redesigns. These design changes...

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What (Not) to Do to Increase Your Facebook Reach

What (Not) to Do to Increase Your Facebook Reach

Are you getting lots of advice these days on how to increase the reach of your Facebook posts? Isn’t it all so very confusing? Let me sift through which tips work better than others. THE MUST-DOS At present, Facebook advertising is the most effective technique to improve the reach of your fan page posts. You might suspect that I’m about to use the phrase “advertising budget” … and that sounds scary. But start with an initial investment of just $5 per post to give your messaging the audience it deserves. If you...

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5 Underused Hootsuite Features for Social Media Monitoring

5 Underused Hootsuite Features for Social Media Monitoring

Do you primarily use Hootsuite for “getting the word out there” to your Facebook and Twitter followers? Do you also use it for *listening* to the word out there? Listening is where the social media marketing gold lies. So let me uncover five oft-underused Hootsuite methods for listening to targeted conversations on Facebook, Twitter, Instagram, and YouTube. 1. Twitter Lists I’ve long been a fan of Twitter lists to better segment the listening that one does in the Twittersphere. Hootsuite allows you to line these up for easy...

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How to Get Your Customers to Take Your Best Instagram Photos

How to Get Your Customers to Take Your Best Instagram Photos

Having your business on Instagram isn’t just a matter of getting an account and sharing photos with your followers. A sound Instagram strategy should also include encouraging your customers to share their photos of your business with their followers. Why is incorporating customer photos important for your Instagram marketing strategy? When a customer posts an image of your product to her followers, she’s giving a peer-to-peer recommendation. This exposure is infinitely more valuable to a potential customer than any photo you might...

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