web analytics


Should You Ditch Your Facebook Fan Page?

Should You Ditch Your Facebook Fan Page?

Have you been “doing all the right things” on Facebook but continue to see a frighteningly sharp drop in results for your business? Then let us examine the following: Do the reach, demographics, and vibe of Facebook mesh well with your business — or does another social platform jive better? Are Your Posts Reaching All Your Fans? Not all your fans see your Facebook posts. It’s not just because your fans aren’t logged into Facebook. It’s because Facebook doesn’t release fan page posts to all of your...

read more

6 Sweet Social Media Marketing Breakthroughs in 2013

6 Sweet Social Media Marketing Breakthroughs in 2013

In 2013, social media channels offered a buffet of great new features for online marketers. Which of these did you use to get more social media engagement and ROI this year? 1. One Channel (YouTube) In March, YouTube unveiled the “One Channel” layout for its users. With the new look and feel, businesses now have more opportunities to drive Website traffic and increase channel subscriptions. Rainbow Loom — a brand that was mentioned oh, at least 10,000 times in my house this year — has a huge YouTube presence with over...

read more

When Does a Viral Video Star Go Back to Work?

When Does a Viral Video Star Go Back to Work?

The impact of a “viral” YouTube video can be great for a brand, but is it a sustainable strategy for continued growth? I spoke with Brian Gallivan, the star of the wildly successful Sassy Gay Friend videos, about the short- and long-term effects of his YouTube reign (27 million views and counting since 2010). Let me warn you before we move on. Brian* will not reveal the magic formula to make a viral video. Why? Because he created these videos without ever intending them to go viral. Instead, he had a rather pragmatic reason for...

read more

Why You Need to Transcribe Your YouTube Videos

Why You Need to Transcribe Your YouTube Videos

Is YouTube just a place to upload your videos – or is it a genuine social network? If you believe the latter (like I do), it’s essential to incorporate transcriptions (closed captions) into all of your YouTube videos. Let me tell you why. Transcriptions add instant accessibility to your videos. By providing closed captions for your videos, you enable the deaf and hard of hearing community to enjoy your videos. Transcriptions also allow your videos to be consumed by others with structural hearing challenges — think of gyms...

read more

What Facebook Advertising Can Do Better Than You

What Facebook Advertising Can Do Better Than You

Are you optimizing each of your Facebook fan page posts for length, timing, and relevance — yet still aren’t seeing the results you want? Let Facebook advertising give you a hand. Here’s how Facebook advertising works. It takes all the information that its 1 billion active members say about themselves and categorizes it. Let’s take all of Facebook’s data about its users’ favorite musical artists, for example. If you’re a singer-songwriter with catchy hooks like Taylor Swift who wants to win a Grammy...

read more