Sierra Tierra Social Media Marketing

5 Things Your Business Should Do With Instagram Right Now

November has proven to be an amazing month for businesses on Instagram. Just within the past week, 649,181 photos were uploaded with the hashtag #blackfriday. Another 25,127 photos were shared with #cybermonday. Nearly three-quarters of a million people thought to share their holiday gift ideas on the mobile platform. With these recent examples in mind, isn’t it a good time to add Instagram to your business’ social media marketing mix? Here are five tips to get you and your business out there on Instagram. 1. Understand what...

Pinterest Influencer Outreach: Too Soon For Your Business?

Now that Pinterest is a major player in the social landscape, should marketers rely on influence scores in their efforts to reach out to pinners? I say no. Social outreach efforts of the past (and present) don’t quite cut it yet on Pinterest. That doesn’t mean you can’t engage with people who might speak highly of your company. Try these tinier, more meaningful steps to make connections with other pinners. Look in the mirror. For real. Are you gorgeous enough to court a suitor on Pinterest? Are your pins doing well? What...

Losing My Blog’s Social Sharing Stats Made Me A Better Marketer

This summer, nearly two years after I left my corporate job to run this social media marketing business full time, I got to attack something major on my business to-do list: revamp this here Website. I liked the comfort I had on a WordPress-hosted site, but I knew it was time to get hosted elsewhere if I wanted to pump up the functionality of sierratierra.com. So I hired someone to move my site from WordPress.com to WordPress.org. Part way into the process, she went MIA. And I was left with some material at the old site and other information...

6 Signs That Facebook Is Hyperventilating Over Pinterest

A heap of recent social media research studies have shown that users Pinterest are more likely to make purchases (and for more money) than any other social network. These findings are great news for retailers, but a scary pants nightmare for Facebook. The “Like” network’s past attempts to have commerce opportunities for brands (known as f-commerce) have found little success. And since going public in May 2012, Facebook has struggled with a way to show investors a viable monetization strategy. Take that, combined with all...

How Office Photos Can Humanize Your Business’ Facebook Presence

Do you keep hearing that you need to “humanize your brand” on Facebook but are stuck on how to do it? Try using photos to highlight your business in ways that will resonate with your fans. Showing a day in the life of your business is a good starting point. Let me share examples from book publishers — an industry that is constantly on the defensive against claims of being too corporate and impersonal. In these instances, the publishers escorted their fans into their offices to view some of the more exciting (and social) parts...