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When Does a Viral Video Star Go Back to Work?

When Does a Viral Video Star Go Back to Work?

The impact of a “viral” YouTube video can be great for a brand, but is it a sustainable strategy for continued growth? I spoke with Brian Gallivan, the star of the wildly successful Sassy Gay Friend videos, about the short- and long-term effects of his YouTube reign (27 million views and counting since 2010). Let me warn you before we move on. Brian* will not reveal the magic formula to make a viral video. Why? Because he created these videos without ever intending them to go viral. Instead, he had a rather pragmatic reason for...

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Why You Need to Transcribe Your YouTube Videos

Why You Need to Transcribe Your YouTube Videos

Is YouTube just a place to upload your videos – or is it a genuine social network? If you believe the latter (like I do), it’s essential to incorporate transcriptions (closed captions) into all of your YouTube videos. Let me tell you why. Transcriptions add instant accessibility to your videos. By providing closed captions for your videos, you enable the deaf and hard of hearing community to enjoy your videos. Transcriptions also allow your videos to be consumed by others with structural hearing challenges — think of gyms...

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What Facebook Advertising Can Do Better Than You

What Facebook Advertising Can Do Better Than You

Are you optimizing each of your Facebook fan page posts for length, timing, and relevance — yet still aren’t seeing the results you want? Let Facebook advertising give you a hand. Here’s how Facebook advertising works. It takes all the information that its 1 billion active members say about themselves and categorizes it. Let’s take all of Facebook’s data about its users’ favorite musical artists, for example. If you’re a singer-songwriter with catchy hooks like Taylor Swift who wants to win a Grammy...

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4 Expert Pinterest Tips For B2Bs

4 Expert Pinterest Tips For B2Bs

Trying to figure out if Pinterest is a worthwhile platform for your B2B company? Chew on these tips from me and a few very special guests. 1. See if you’re already on Pinterest Even if you don’t yet have a Pinterest account, images from your Website might already appear on Pinterest. Really! Use the following URL to see which of your images pinners have shared with their followers. In my case, I replace the “yourdomain.com” in the URL with “sierratierra.com.” What do you see when you personalize that URL...

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A Guide Through Twitter’s Best Native Features

A Guide Through Twitter’s Best Native Features

The number of Twitter tools out there can be overwhelming for many businesses. When clients come to me in a “Which one is best? Which one should I use?” panic, I usually refer them to something they’ve overlooked: plain ol’ Twitter desktop. Here’s why. Saved Searches Saving (and regularly referring to) key terms relevant to your business is a great way to develop your professional skills, network with like-minded professionals, and keep abreast of current discussions in your marketplace. As you see from my Twitter...

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