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Why The New Facebook Contest Rules Don’t Matter

Why The New Facebook Contest Rules Don’t Matter

Last week, Facebook modified its guidelines on running fan page contests. The new rules have opened up many more opportunities for companies to run more spontaneous contests, but they have not done much to give businesses more qualified leads or return on investment. Facebook’s New Rules: A Primer If your business has dutifully followed Facebook’s promotional guidelines that stated no contest activity was to be held on your fan page wall, you might be pleased to know that Facebook now permits some timeline contest activity....

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10 Simple Ways To Improve Your LinkedIn Profile

10 Simple Ways To Improve Your LinkedIn Profile

LinkedIn is a network that you should visit daily for professional development — whatever your employment status may be. What that said, is your LinkedIn profile ready to be seen by others? Here are ten suggestions to give you instant LinkedIn cred. 1. Upload a decent photo Your LinkedIn profile photo sets the tone for everything else a viewer will experience on your page — just like match.com or Instagram. Except LinkedIn isn’t match.com or Instagram. It’s the world’s largest professional network. So that...

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How to Use Facebook Insights to Rock Your Fan Page

How to Use Facebook Insights to Rock Your Fan Page

Do you yearn for something to tell you how to “be better at Facebook?” Look no further than Facebook Insights, the analytics platform built into all fan pages. Facebook provides these stats at no charge — all you need to do is click, read, and use the data to improve the performance of your fan page posts. Insights can help you with the following improvements to your Facebook marketing. Optimize the times you post to your page Insights can show you when your fans are active on Facebook. Let me use my business fan page as an...

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4 Twitter Etiquette Tips to Use Right Away

4 Twitter Etiquette Tips to Use Right Away

Like learning a new language, mastering Twitter isn’t just a matter of learning key terms. It’s also about understanding the culture in which these terms are used. I am often asked the following four questions about Twitter culture and etiquette. Take my answers and apply them to what you and your business do when you tweet. 1. Should I follow every one who follows me? Think of Twitter “follows” as valentine cards at grade school. You don’t want to be the person who gets all the valentines but gives none in...

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How Isis Parenting Is Growing From Help, Not Hype (BOOK GIVEAWAY)

How Isis Parenting Is Growing From Help, Not Hype (BOOK GIVEAWAY)

Last week I wrote about the importance of developing a robust buyer persona to improve the results of your social marketing. Part of understanding your buyer persona is to understand what the buyer struggles with. By understanding your target’s pain points, you’re better able to develop products and services to make life easier for that person. A business near me that does this exceptionally well is Isis Parenting. When my child was born, Isis was my local destination for everything from nursing pillows to baby food gadgets. But...

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