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How to Use Facebook Insights to Rock Your Fan Page

How to Use Facebook Insights to Rock Your Fan Page

Do you yearn for something to tell you how to “be better at Facebook?” Look no further than Facebook Insights, the analytics platform built into all fan pages. Facebook provides these stats at no charge — all you need to do is click, read, and use the data to improve the performance of your fan page posts. Insights can help you with the following improvements to your Facebook marketing. Optimize the times you post to your page Insights can show you when your fans are active on Facebook. Let me use my business fan page as an...

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4 Twitter Etiquette Tips to Use Right Away

4 Twitter Etiquette Tips to Use Right Away

Like learning a new language, mastering Twitter isn’t just a matter of learning key terms. It’s also about understanding the culture in which these terms are used. I am often asked the following four questions about Twitter culture and etiquette. Take my answers and apply them to what you and your business do when you tweet. 1. Should I follow every one who follows me? Think of Twitter “follows” as valentine cards at grade school. You don’t want to be the person who gets all the valentines but gives none in...

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How Isis Parenting Is Growing From Help, Not Hype (BOOK GIVEAWAY)

How Isis Parenting Is Growing From Help, Not Hype (BOOK GIVEAWAY)

Last week I wrote about the importance of developing a robust buyer persona to improve the results of your social marketing. Part of understanding your buyer persona is to understand what the buyer struggles with. By understanding your target’s pain points, you’re better able to develop products and services to make life easier for that person. A business near me that does this exceptionally well is Isis Parenting. When my child was born, Isis was my local destination for everything from nursing pillows to baby food gadgets. But...

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Want Better Facebook ROI? Create a Better Buyer Persona

Want Better Facebook ROI? Create a Better Buyer Persona

Are you struggling with your Facebook marketing? If so, ask yourself this: who are you trying to reach on Facebook? Just because “everyone is on Facebook” doesn’t mean that everyone on Facebook wants to do business with you. To wade through the masses, flesh out a buyer persona — a well-defined profile of a person most likely to be interested in your products or services. Your business might uncover several types of people who’d benefit from your products or services. While this might be true, focus on one persona...

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How Two Local Businesses Extend their Reach through Instagram

How Two Local Businesses Extend their Reach through Instagram

Are you intrigued by using Instagram for your business? Let me share two creative ways businesses near me have used this mobile photo platform to build loyalty, gather content, and extend their reach. Boomerangs is a hip-with-a-heart thrift store with three locations in the Boston area. (All proceeds from Boomerangs support The AIDS Action Committee.) Customers constantly tell Boomerangs employees how their purchases are a part of their personal style. So the stores created an opportunity for customers to share their Boomerangs finds with...

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