Sierra Tierra Social Media Marketing

How Brands Use Pinterest Contests To Catch The “Back To School” Crowd

This year, big brands and small businesses are running Pinterest contests to stay on top mind of those starting school in the fall. thredUP, an online children clothing exchange site, ran its “Style to Win $100” contest to moms searching for new-to-them duds for the school year. Entrants’ “Back To School Inspriation” board had to feature at least five images from the inventory on thredUP.com. This requirement allowed for lots of window shopping time on the company Website. Even if entrants did not win the $100 thredUP gift card,...

4 Must-Dos For a Successful Pinterest Contest

Type “Pin It To Win It” in any search engine. See that neverending list of Pinterest contests? The good news is that brands are experimenting with Pinterest. The tricky news is that since Pinterest does not currently have any guidelines for contests, the way in which these contests are run are let’s just say, quite broad in scope. To find common trends among all these promotions, I examined 20 different aspects of 100 Pinterest contests. I saw many of these contests through to their end date and found that the...

Pinterest Analytics: How To Choose The Right Tools And Metrics

I recently gave a corporate Webinar on Pinterest for Business and was blessed with a lively Q&A. During the session, one marketer asked me, “Does Pinterest have anything like Facebook Insights, where you can find out the demographic background of your followers and see which posts are performing well? It was a great question, but man — my answer was going to squelch the “Pinterest Can Be Awesome!” vibe of my Webinar. Currently Pinterest offers no collation and reporting of statistics. However, there are a fair amount of...

Does Social Media Automation Make You Look Like A Tool?

If you are active on a variety of social media platforms, you’ve probably invested some time and money on social media automation tools. When done right, these tools can save you tons of time online. When done in haste, social media automation can produce in lower engagement, fewer clickthroughs, fan disinterest or fan turnoff. Let me run through some of the biggest examples of “unsocial” automation and give ideas on how to right these wrongs. DIRECT MESSAGES This is the biggest pet peeve of Twitter hipsters so I’ll...

My 2 Lessons and (and 2 Books) from BlogWorld Expo

BlogWorld and New Media Expo took place last week — over 100 sessions of social media education at my disposal! In this video, I run down two primary themes I saw or heard throughout the conference. I also give props to two new books that I found so interesting that I bought them on the spot instead of bargain hunting as I usually do. Watch this video and let me know what else you want to know about BlogWorld and New Media Expo! I’m happy to share more of my experiences with...