web analytics


How To Ruin Your Social Strategy with Instagram Video

How To Ruin Your Social Strategy with Instagram Video

Are you excited that Instagram now offers your business the chance to share videos with your followers? Great! But stay clear of the following missteps which can destroy much of the good that you’ve already established with your social media marketing. Autopost to Facebook and Twitter One great feature of Instagram is its ability to additionally share your videos with your Facebook and Twitter followers. While sharing Instagram videos is a great way to add variety to your Facebook and Twitter posts, it shouldn’t be an automatic...

read more

Incredibly Useful Facebook Hashtag Q&A For Small Businesses

Incredibly Useful Facebook Hashtag Q&A For Small Businesses

Last week, Facebook announced its rollout of clickable hashtags. Did you scrunch up your nose at this news — perhaps because you have no idea how to use hashtags? If so, try this tutorial. Once you learn how hashtags can help your marketing on Facebook, that scrunched nose of yours will turn into a proud, rockin’ fist pump. Q: What are hashtags? A: Hashtags are words or phrases that begin with the # symbol. Here in the U.S., we call it a pound sign, but outside our borders it’s called a hash sign. The hash sign is then...

read more

5 Ways to Reach Your Facebook Fans Without Killing Your Budget

5 Ways to Reach Your Facebook Fans Without Killing Your Budget

How many of your Facebook fans see each and every one of your fan page posts? Do the math yourself — take the number of your fans and divide it by the average “X number of your fans saw this post” that you see at the bottom of your last three posts. Frighteningly low, isn’t it? Facebook’s fan pages are fueled by an algorithm that prevents your posts from being seen by a majority of your fans. A typical post reaches only 16 percent of a page’s total fans. For years marketers have been trying to crack the code...

read more

4 Toxic Mistakes Businesses Make on Facebook

4 Toxic Mistakes Businesses Make on Facebook

Earlier this month, I sat on a keynote panel at theĀ Geek Girl Tech Conference where I was asked the following question: “What is the biggest mistake that businesses make on Facebook?” How do you think I answered? 1. Reliance on likes This was my first response — the disproportionate focus companies spend on getting Facebook page and post likes. Facebook success should be measured by the percentage of page and post likers who demonstrate an increasing interest in your company’s products and services, not an increased...

read more

Why Should I Have a Social Media Editorial Calendar?

Why Should I Have a Social Media Editorial Calendar?

I spend two of the five weeks of my “Social Media for Marketing Small Businesses” course working with students on building an editorial calendar. I share best practices for Facebook engagement, Twitter listening, and social conversion too — but without spending time on mapping out when these activities happen, why they should happen, and how they should be measured, my students will not get the results they seek. Not convinced that an editorial calendar is for you? Let me lay out other business-savvy reasons for using and...

read more