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How Isis Parenting Is Growing From Help, Not Hype (BOOK GIVEAWAY)

How Isis Parenting Is Growing From Help, Not Hype (BOOK GIVEAWAY)

Last week I wrote about the importance of developing a robust buyer persona to improve the results of your social marketing. Part of understanding your buyer persona is to understand what the buyer struggles with. By understanding your target’s pain points, you’re better able to develop products and services to make life easier for that person. A business near me that does this exceptionally well is Isis Parenting. When my child was born, Isis was my local destination for everything from nursing pillows to baby food gadgets. But...

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Want Better Facebook ROI? Create a Better Buyer Persona

Want Better Facebook ROI? Create a Better Buyer Persona

Are you struggling with your Facebook marketing? If so, ask yourself this: who are you trying to reach on Facebook? Just because “everyone is on Facebook” doesn’t mean that everyone on Facebook wants to do business with you. To wade through the masses, flesh out a buyer persona — a well-defined profile of a person most likely to be interested in your products or services. Your business might uncover several types of people who’d benefit from your products or services. While this might be true, focus on one persona...

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How Two Local Businesses Extend their Reach through Instagram

How Two Local Businesses Extend their Reach through Instagram

Are you intrigued by using Instagram for your business? Let me share two creative ways businesses near me have used this mobile photo platform to build loyalty, gather content, and extend their reach. Boomerangs is a hip-with-a-heart thrift store with three locations in the Boston area. (All proceeds from Boomerangs support The AIDS Action Committee.) Customers constantly tell Boomerangs employees how their purchases are a part of their personal style. So the stores created an opportunity for customers to share their Boomerangs finds with...

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How To Ruin Your Social Strategy with Instagram Video

How To Ruin Your Social Strategy with Instagram Video

Are you excited that Instagram now offers your business the chance to share videos with your followers? Great! But stay clear of the following missteps which can destroy much of the good that you’ve already established with your social media marketing. Autopost to Facebook and Twitter One great feature of Instagram is its ability to additionally share your videos with your Facebook and Twitter followers. While sharing Instagram videos is a great way to add variety to your Facebook and Twitter posts, it shouldn’t be an automatic...

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Incredibly Useful Facebook Hashtag Q&A For Small Businesses

Incredibly Useful Facebook Hashtag Q&A For Small Businesses

Last week, Facebook announced its rollout of clickable hashtags. Did you scrunch up your nose at this news — perhaps because you have no idea how to use hashtags? If so, try this tutorial. Once you learn how hashtags can help your marketing on Facebook, that scrunched nose of yours will turn into a proud, rockin’ fist pump. Q: What are hashtags? A: Hashtags are words or phrases that begin with the # symbol. Here in the U.S., we call it a pound sign, but outside our borders it’s called a hash sign. The hash sign is then...

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