Sierra Tierra Social Media Marketing

My 2 Lessons and (and 2 Books) from BlogWorld Expo

BlogWorld and New Media Expo took place last week — over 100 sessions of social media education at my disposal! In this video, I run down two primary themes I saw or heard throughout the conference. I also give props to two new books that I found so interesting that I bought them on the spot instead of bargain hunting as I usually do. Watch this video and let me know what else you want to know about BlogWorld and New Media Expo! I’m happy to share more of my experiences with...

Why I Won’t Help You With Your “Win an iPad” Contest

I recently wrote an article about Twitter contests at live events where I equated an iPad giveaway to having an Elvis impersonator at your booth. I’ll leave it to you to figure out why having The King at your conference booth might not be a wise investment. But let me delve more into the reasons why giving away an iPad will most likely detract your business from reaching its social marketing goals. It Invites The Wrong Crowd Did you know that there is noteworthy community of people who enter sweepstakes as a full-time hobby?...

5 Twitter Contest Tips To Drive Qualified Leads To Your Conference Booth

On a crowded exhibit hall floor, it’s hard to for businesses to attract attention. Your booth could rent a popcorn machine or hire a celebrity lookalike to pull in visitors — as many do. But do those stunts bring in meaningful traffic to your booth? How often do those booth visitors stick around, look through your merchandise, or ask your team meaningful questions? If your business is already active on Twitter, consider using this platform to bring more qualified visitors to your booth. It’s certainly a more cost-effective...

How Using Photos Can Boost Your Facebook Fan Page Engagement

If you think about the two hottest questions right now in the social media universe: How did Pinterest become the world’s third largest social network? and Why did Facebook purchase mobile photo app Instagram for one billion dollars? They both point to the same conclusion: people love to share and connect with others through images. Do you know how your Facebook fans react to photos? Here are some proven ways to tap into current social trends, engage your fans, and get a few perks along the way. Pets and Kids Actors might not...

Don’t Yet “Get” Facebook or Twitter? Then Keep Your Business Off Pinterest

Earlier this month, I gave two seminars on “How Pinterest Can Be Your Business’ Secret Social Media Weapon.” During my talks, I offered marketers and business owners a variety of Pinterest how-tos and marketing tips. As I mentioned to the seminar attendees, making a success of Pinterest is more than figuring out how to masterfully repin and create boards. It’s about getting the vibe of Pinterest — which, as it stands, is about learning, interacting, monitoring trends, getting feedback, and focusing more on...