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Facebook Contest Rules: Why They Boost Your Online Marketing

Facebook Contest Rules: Why They Boost Your Online Marketing

Companies hire me to analyze their Facebook page activity and to provide suggestions for improvement. I’d say for every ten fan pages I audit, seven of them have run contests that violate Facebook promotional guidelines. These contests, often seen as Wall posts, seem to transcend company size, industry, or resources. In other words, lots of people are doing it (wrong). To protect the reputation and feelings of the innocent, I’ve created the following three examples to give you a sense of contests that are not allowed on...

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Two Simple Ways To Improve Your Monitoring On Twitter

Two Simple Ways To Improve Your Monitoring On Twitter

I recently wrote about the importance of providing good customer service on Twitter. While the idea of being helpful on Twitter sounds good  in theory, it often seems daunting for many businesses to put into practice. So let’s break down how to increase your Twitter customer service skills while keeping your blood pressure (relatively) stable. I’ll start with two basic methods — notifications and saved searches — to systematize the way you monitor opportunities on Twitter to help customers and...

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Why Your Business Must Embrace Customer Service on Twitter

Why Your Business Must Embrace Customer Service on Twitter

Did you know that when Twitter users see your business on Twitter they expect you to be responsive to their needs when they tweet you? It’s true. Large companies like Netflix, Barnes & Noble, and The University of Phoenix manage dedicated Twitter accounts to handle customer service queries.  You might not have the staff or resources to run a separate customer service account for your business, but it’s critical for all businesses on Twitter — including yours — to respond to every customer query. If You Snooze, You...

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Why 2012 Still Belongs To Instagram (INFOGRAPHIC)

Why 2012 Still Belongs To Instagram (INFOGRAPHIC)

Instagram’s December 17 announcement regarding its revised terms of service prompted what was undoubtedly the biggest app user revolt in social media history. Instagram addicts began uploading blank photos through the app, using boycott hashtags on Twitter– even deleting their IG accounts en masse. I was a little more introspective about the whole thing. I continue to view last week’s event as just a Qwikster blip on Instagram’s trajectory — a “What Were You Thinking?” misstep that will bring the...

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2012: The Year of Instagram

2012: The Year of Instagram

No social media channel shone brighter this year than Instagram. From visits to the White House to the cover of Time, this photo sharing program grew from a fun iPhone app to a must-have branding tool for marketers and a first-hand news source for the rest of the world. JANUARY If you start off your year with an invitation to the Oval Office, as Instagram co-founder Mike Krieger did, you know your year will be pretty awesome. On January 25, 2012, mere weeks after Barack Obama opened an Instagram account, Krieger is the FLOTUS’ guest at her...

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