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6 Ways to Drive YouTube Viewers to Your Website

6 Ways to Drive YouTube Viewers to Your Website

What is your business’s goal behind posting videos on YouTube? Is it to “get the word out?” To go viral? Unless you have the magic of Martin Scorsese behind your camera, aim for something more reasonable and quite possibly more profitable: driving viewers to your Website to conduct business with you. Here’s a list of six ways to combine your video content with a call to visit your Website or landing page. 1. End of video. If your viewers have made it to the end of the video, they’re probably interested in you....

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Why Your Business Needs To Implement A Social Policy Today

Why Your Business Needs To Implement A Social Policy Today

Over the past six months, we’ve faced devastating events such as Hurricane Sandy, the Newtown Massacre, and the Boston Marathon bombings. Does your business have a plan in place to handle communicating with the public during times like these? Your plan of action can be simply a simple one-page document that is shared with all employees. At a minimum, it should address scheduled activities, messages of support, and ways to help the impacted communities. When tragedy strikes, be sure to first review your scheduled activities to determine...

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How to Promote Your Pinterest Contest in 140 Characters

How to Promote Your Pinterest Contest in 140 Characters

Have you put together a Pinterest contest but are stuck on how to spread the word? Try Twitter. On the surface, the text-heavy and fleeting nature of Twitter may seem like the antithesis of Pinterest. But as a marketer, you cannot overlook the critical mass and search functionality of Twitter. Use these tips to get tweeps chirping about your Pinterest contest. Use a photo. You’ve most likely created a pin and other visual announcements for your Pinterest contest. Why not post one of those images to Twitter? Photos that are uploaded...

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How to Comply with Facebook Fan Page Cover Photo Rules

How to Comply with Facebook Fan Page Cover Photo Rules

Last week, the social media marketing world was abuzz upon learning that Facebook had quietly removed most of its restrictions for fan page cover photos. But if you’re a small business owner who runs your own fan page, did you have any idea of this loosening of rules? (Did you even know that there were rules at all?) Probably not. Whether or not you knew about the other restrictions, Facebook has now made it simpler. The one cover photo rule that Facebook has kept on its page guidelines concerns how much text you have on your image. A...

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3 LinkedIn Page Tips to Increase Website Conversion

3 LinkedIn Page Tips to Increase Website Conversion

While many companies have been quick to set up LinkedIn company pages, a vast majority of them have not optimized these pages’ ability to increase website traffic and conversions. Don’t let your business page collect dust: try these three ways to provide LinkedIn users social proof, valuable content, and a customized path for landing on your website feeling warm and fuzzy. 1. Slider with clickable images Note: The slider and the features that follow in this article all appear on the “Services” or “Products”...

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