web analytics


4 Toxic Mistakes Businesses Make on Facebook

4 Toxic Mistakes Businesses Make on Facebook

Earlier this month, I sat on a keynote panel at the Geek Girl Tech Conference where I was asked the following question: “What is the biggest mistake that businesses make on Facebook?” How do you think I answered? 1. Reliance on likes This was my first response — the disproportionate focus companies spend on getting Facebook page and post likes. Facebook success should be measured by the percentage of page and post likers who demonstrate an increasing interest in your company’s products and services, not an increased...

read more

Why Should I Have a Social Media Editorial Calendar?

Why Should I Have a Social Media Editorial Calendar?

I spend two of the five weeks of my “Social Media for Marketing Small Businesses” course working with students on building an editorial calendar. I share best practices for Facebook engagement, Twitter listening, and social conversion too — but without spending time on mapping out when these activities happen, why they should happen, and how they should be measured, my students will not get the results they seek. Not convinced that an editorial calendar is for you? Let me lay out other business-savvy reasons for using and...

read more

6 Ways to Drive YouTube Viewers to Your Website

6 Ways to Drive YouTube Viewers to Your Website

What is your business’s goal behind posting videos on YouTube? Is it to “get the word out?” To go viral? Unless you have the magic of Martin Scorsese behind your camera, aim for something more reasonable and quite possibly more profitable: driving viewers to your Website to conduct business with you. Here’s a list of six ways to combine your video content with a call to visit your Website or landing page. 1. End of video. If your viewers have made it to the end of the video, they’re probably interested in you....

read more

Why Your Business Needs To Implement A Social Policy Today

Why Your Business Needs To Implement A Social Policy Today

Over the past six months, we’ve faced devastating events such as Hurricane Sandy, the Newtown Massacre, and the Boston Marathon bombings. Does your business have a plan in place to handle communicating with the public during times like these? Your plan of action can be simply a simple one-page document that is shared with all employees. At a minimum, it should address scheduled activities, messages of support, and ways to help the impacted communities. When tragedy strikes, be sure to first review your scheduled activities to determine...

read more

How to Promote Your Pinterest Contest in 140 Characters

How to Promote Your Pinterest Contest in 140 Characters

Have you put together a Pinterest contest but are stuck on how to spread the word? Try Twitter. On the surface, the text-heavy and fleeting nature of Twitter may seem like the antithesis of Pinterest. But as a marketer, you cannot overlook the critical mass and search functionality of Twitter. Use these tips to get tweeps chirping about your Pinterest contest. Use a photo. You’ve most likely created a pin and other visual announcements for your Pinterest contest. Why not post one of those images to Twitter? Photos that are uploaded...

read more