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How to Comply with Facebook Fan Page Cover Photo Rules

How to Comply with Facebook Fan Page Cover Photo Rules

Last week, the social media marketing world was abuzz upon learning that Facebook had quietly removed most of its restrictions for fan page cover photos. But if you’re a small business owner who runs your own fan page, did you have any idea of this loosening of rules? (Did you even know that there were rules at all?) Probably not. Whether or not you knew about the other restrictions, Facebook has now made it simpler. The one cover photo rule that Facebook has kept on its page guidelines concerns how much text you have on your image. A...

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3 LinkedIn Page Tips to Increase Website Conversion

3 LinkedIn Page Tips to Increase Website Conversion

While many companies have been quick to set up LinkedIn company pages, a vast majority of them have not optimized these pages’ ability to increase website traffic and conversions. Don’t let your business page collect dust: try these three ways to provide LinkedIn users social proof, valuable content, and a customized path for landing on your website feeling warm and fuzzy. 1. Slider with clickable images Note: The slider and the features that follow in this article all appear on the “Services” or “Products”...

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Facebook Contest Rules: Why They Boost Your Online Marketing

Facebook Contest Rules: Why They Boost Your Online Marketing

Companies hire me to analyze their Facebook page activity and to provide suggestions for improvement. I’d say for every ten fan pages I audit, seven of them have run contests that violate Facebook promotional guidelines. These contests, often seen as Wall posts, seem to transcend company size, industry, or resources. In other words, lots of people are doing it (wrong). To protect the reputation and feelings of the innocent, I’ve created the following three examples to give you a sense of contests that are not allowed on...

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Two Simple Ways To Improve Your Monitoring On Twitter

Two Simple Ways To Improve Your Monitoring On Twitter

I recently wrote about the importance of providing good customer service on Twitter. While the idea of being helpful on Twitter sounds good  in theory, it often seems daunting for many businesses to put into practice. So let’s break down how to increase your Twitter customer service skills while keeping your blood pressure (relatively) stable. I’ll start with two basic methods — notifications and saved searches — to systematize the way you monitor opportunities on Twitter to help customers and...

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Why Your Business Must Embrace Customer Service on Twitter

Why Your Business Must Embrace Customer Service on Twitter

Did you know that when Twitter users see your business on Twitter they expect you to be responsive to their needs when they tweet you? It’s true. Large companies like Netflix, Barnes & Noble, and The University of Phoenix manage dedicated Twitter accounts to handle customer service queries.  You might not have the staff or resources to run a separate customer service account for your business, but it’s critical for all businesses on Twitter — including yours — to respond to every customer query. If You Snooze, You...

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