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Why Your Business Must Embrace Customer Service on Twitter

Why Your Business Must Embrace Customer Service on Twitter

Did you know that when Twitter users see your business on Twitter they expect you to be responsive to their needs when they tweet you? It’s true. Large companies like Netflix, Barnes & Noble, and The University of Phoenix manage dedicated Twitter accounts to handle customer service queries.  You might not have the staff or resources to run a separate customer service account for your business, but it’s critical for all businesses on Twitter — including yours — to respond to every customer query. If You Snooze, You...

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Why 2012 Still Belongs To Instagram (INFOGRAPHIC)

Why 2012 Still Belongs To Instagram (INFOGRAPHIC)

Instagram’s December 17 announcement regarding its revised terms of service prompted what was undoubtedly the biggest app user revolt in social media history. Instagram addicts began uploading blank photos through the app, using boycott hashtags on Twitter– even deleting their IG accounts en masse. I was a little more introspective about the whole thing. I continue to view last week’s event as just a Qwikster blip on Instagram’s trajectory — a “What Were You Thinking?” misstep that will bring the...

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2012: The Year of Instagram

2012: The Year of Instagram

No social media channel shone brighter this year than Instagram. From visits to the White House to the cover of Time, this photo sharing program grew from a fun iPhone app to a must-have branding tool for marketers and a first-hand news source for the rest of the world. JANUARY If you start off your year with an invitation to the Oval Office, as Instagram co-founder Mike Krieger did, you know your year will be pretty awesome. On January 25, 2012, mere weeks after Barack Obama opened an Instagram account, Krieger is the FLOTUS’ guest at her...

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5 Things Your Business Should Do With Instagram Right Now

5 Things Your Business Should Do With Instagram Right Now

November has proven to be an amazing month for businesses on Instagram. Just within the past week, 649,181 photos were uploaded with the hashtag #blackfriday. Another 25,127 photos were shared with #cybermonday. Nearly three-quarters of a million people thought to share their holiday gift ideas on the mobile platform. With these recent examples in mind, isn’t it a good time to add Instagram to your business’ social media marketing mix? Here are five tips to get you and your business out there on Instagram. 1. Understand what...

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Pinterest Influencer Outreach: Too Soon For Your Business?

Pinterest Influencer Outreach: Too Soon For Your Business?

Now that Pinterest is a major player in the social landscape, should marketers rely on influence scores in their efforts to reach out to pinners? I say no. Social outreach efforts of the past (and present) don’t quite cut it yet on Pinterest. That doesn’t mean you can’t engage with people who might speak highly of your company. Try these tinier, more meaningful steps to make connections with other pinners. Look in the mirror. For real. Are you gorgeous enough to court a suitor on Pinterest? Are your pins doing well? What...

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