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5 Frustratingly Hidden Features on Pinterest

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If you haven’t logged into Pinterest for a while, you should. There are heaps of new ways to find inspiration and conduct better market research. But let me guide you through some new things you’ll find — or not find — in this latest iteration of Pinterest.

1. The “Add a Pin” Option

While Pinterest allows you to upload a new image or to pin something that hails from one of your favorite Websites, it sure doesn’t make it easy. With the recent redesign, the add-a-pin buttons are now what my mom calls “a white bunny in a snowstorm.” The button went from the top navigation bar to waaaaayyy down here, next to the steel cut oatmeal.

Here's Where The New Add a Pin Button Is

As it stands, fewer than 15% of all pins on Pinterest are new, “direct from source” images. Could this percentage go down as a result of this button shift?

2. The Log Out Option

Another option that used to drop down from the top navigation bar was the Log Out option. Have you found it yet? It’s now a two-step process to log out.

First click on your name to get to your profile.


Once you’ve landed at your profile, you’ll find the log out option under the “Settings” icon.


Why has Pinterest made it more difficult for users to log out? Could it be to track off-Pinterest activity to better personalize the ad (or sponsored pin) experience for users?

3. Your Recent Pins

The idea of Pinterest is that users pin according to themes, not time stamps. Because of this thematic thrust, pins have a long repin lifespan as compared to more “real-time” social networks like Twitter or Facebook.

But every once in a while, you might need to know what your most recent pins are. Or how many pins you shared in the past month. And you don’t want to hunt and peck through all your boards for time stamps. That’s where this “recent pin” function comes in handy.


Simply go to your profile and click on the number of pins. You’ll then be shown the pins you’ve shared, starting with the most recent ones.

4. Follower Growth

In late August, Pinterest upped its game and began providing users a slew of free, analytical data on their accounts. Here’s an example of what you can get about your audience.


But you know what metric they left out? The number of followers a user has from month to month. And for many of my clients, that’s theĀ only audience data point they care about. Until Pinterest includes follower count, I’m using a dashboard called Cyfe to monitor top-of-the-month follower counts.

5. Your “Pin Twin”

About two weeks ago, I was monitoring the chatter on one of my client’s accounts. Look what I found.


A “Pin twin?” I felt like Queen Latifah in “Bringing Down the House” when I saw this. (Here’s what I mean if the movie reference is too obscure.) I clicked on this pin twin’s profile — and by golly, her tastes were remarkably similar to that of my client.

According to Pinterest Content Strategist Evany Thomas, this feature is something he’s “worked on.” Pinterest’s algorithm is already fine tuned to pull up pins for users to discover. Evidently, they’re working on pulling up people for us to connect with as well. I hope this feature doesn’t stay hidden for much longer. Seems like great potential in finding a twin.

Is there anything else you can’t (or can no longer) find on Pinterest? Ask away!

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