Pinterest Analytics: How To Choose The Right Tools And Metricsby sierratierra on Jul 9, 2012
I recently gave a corporate Webinar on Pinterest for Business and was blessed with a lively Q&A. During the session, one marketer asked me, “Does Pinterest have anything like Facebook Insights, where you can find out the demographic background of your followers and see which posts are performing well?
It was a great question, but man — my answer was going to squelch the “Pinterest Can Be Awesome!” vibe of my Webinar.
Currently Pinterest offers no collation and reporting of statistics. However, there are a fair amount of third party applications that synthesize Pinterest user and pin stats. To save you time in researching them all, I’ll run down what you should seek in your go-to Pinterest analytics tool.
Engagement With Your Pinterest Content
At a minimum, find a tool that can capture repins, likes, and comments of your pins in a systematic way. First, the tool should let you sort these numbers online to see which pins rise to the top. With this information, you can determine what makes a winning pin for you and consequently figure out how to curate more pins of that type. This video from Pintics shows its ability to sort Pinterest data online.*
Second, the tool should have download capabilities. Curalate provides data downloads so that you can sort your data offline and show it off it in the way that works best for you.
Clicks are another metric to pay attention to, especially for pins that come from your Website. I have found Pinerly to be a good tool to capture clicks.
Pintics, Curalate, and Pinerly are among five Pinterest analysis tools I summarize in the below chart.
Your Influence on Pinterest
In the same vein of Klout and Kred, PinReach and Pinpuff (featured in the above chart) will give your Pinterest account a numerical grade based on what they determine to be your influence in the Pinosphere. Both of the said Pinterest services grade you on a scale from 1-100. Given that many social analysts still question the validity of Klout’s algorithm, these aren’t necessarily numbers to run to the tattoo parlor with. But this data point can serve as a benchmark in a Pinterest growth report or comparative analysis.
Traffic To Your Website
Although Pinterest is not about making a hard sell, your business strategy on Pinterest should include driving traffic to your Website and converting that traffic into sales or signups. Pintics and Curalate can tap into your Google Analytics data and tell you more about traffic patterns from your pins.
So Which Pinterest Tool Should I Choose?
As you’ll see in the above chart, there is currently no free tool that covers all my basic analytic requirements. If you’re on a tight budget, consider using a combination of these tools. While it’s not ideal, it’s certainly easier than manually cutting and pasting from Pinterest.
Once Pinterest opens its API to developers, my hope is that tools will include the following data:
- location stats of followers
- list of most engaged pinners
- follower growth rate from month to month
- day parting analysis
- hashtag analysis
These are features you should also hunger for. If the Pinospshere can’t come up with a robust analytics tool, then folks in the C-suite (or nearby cubicles) will continue to be leery of the time put into your company’s presence on Pinterest.
So … what tools have you used to track your business’ pins on Pinterest?
Do you like my comparison chart on Pinterest analytics tools? If so, please share it with friends by pinning it to your Pinterest board or including it in your next tweet on Twitter!
Headline photo credit: Flickr CC/shardsofblue
*It’s been over a month since I’ve signed up for an invite to Pintics, but I don’t yet have the ability to access to my data to show you first hand.