How Office Photos Can Humanize Your Business’ Facebook Presenceby sierratierra on Oct 4, 2012
Do you keep hearing that you need to “humanize your brand” on Facebook but are stuck on how to do it? Try using photos to highlight your business in ways that will resonate with your fans. Showing a day in the life of your business is a good starting point.
Let me share examples from book publishers — an industry that is constantly on the defensive against claims of being too corporate and impersonal. In these instances, the publishers escorted their fans into their offices to view some of the more exciting (and social) parts of their businesses. Try to make the parallels you will see here to your own company.
Show Them Your Books
Publishers shouldn’t just post photos of their books once they’re completed. Instead, they should reveal important stages throughout the development of their publications with their fan base. This approach builds stronger relationships with fans and fosters great market seeding by determining fan reactions and by providing multiple opportunities for fans to spread the word about their upcoming books.
Pantheon Books couldn’t wait to show its fans the advanced reading copies (ARCs) of Mark Z. Danielewski’s The Fifty Year Sword. So they snapped this photo. (As a bonus, fans learned of employee Belinda’s 50th birthday celebration.)
St. Martin’s Press knew that fans were anxious enough for The Chronicles of Downtown Abbey that the publisher showed them proofs and an upcoming promotional poster. The backdrop of those shelves of books, considered “book porn” to its fans, was a surefire way to initiate a Pavlov’s response in fans who are salivating for Chronicles to arrive in bookstores.
Remember: this isn’t about the books. This is about a sneak peak of your business’ products and services that you see every day. If you are not a publisher, what insider perspective or pre-release photo of your business would fans be hungry to see?
When visitors stop by your office — especially ones your fans know — be sure to capture the event with your camera. When author Cheryl Strayed stopped by Knopf to sign copies of her memoir Wild, an employee there was wise enough to post the moment with their 18,000 or so fans.
Harper Collins was so excited when Ree Drummond stopped by that they devoted a whole photo album to the author/blogger signing copies of Food From My Frontier!
If you don’t have famous visitors, who’s your friendly FedEx delivery man? Is there a catering lady who always brings your lunch on time? Photos of these “employees by proxy” also add a human touch to your office life. (Who doesn’t like deliveries from FedEx or caterers?)
Even businesses with just one employee (like me) can make use of these ideas. If you’re a soloentrepreneur who works primarily in a coffee shop, take photos of a barista who gives you consistently good service or wears lots of flair. Do you operate out of a coworking space? Then capture smiles of the regulars who share your table or office.
How have you shared scenes from your office with your Facebook fans?
Photo Credit: Flickr CC / londonmatt