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Are You a Lars Ulrich or a Chuck D with Your Work on Pinterest?

Are You a Lars Ulrich or a Chuck D with Your Work on Pinterest?

  It’s been fascinating to watch the explosive enthusiasm and the subsequent fearful freakout of the photo sharing site Pinterest.  During the first five weeks of this year, the blogosphere couldn’t stop shooting out articles on how to increase your brand awareness through this site. This was the “OMG! Pinterest is AWESOME” era. Then a few people paused and reflected: Who exactly owns the copyrights of these images that are being shared around the world (and potentially making money for other businesses)? Soon...

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How Whitney Houston Brought Out The Good In Twitter

How Whitney Houston Brought Out The Good In Twitter

If you listened to pop music in the 80s and 90s, you couldn’t escape the dramatic voice of Whitney Houston. Heck, even if you were *not* a pop music lover, it was hard not to hear her renditions of “The Greatest Love of All” or “I Will Always Love You” during Houston’s long stretch as America’s queen of pop. The lyrics of her songs were often positive in nature and her voice brought these words to even more motivational heights. This vibe of love and kindness, spread worldwide through her songs, was...

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8 Ways To Love Your Facebook Fans On Valentine’s Day

8 Ways To Love Your Facebook Fans On Valentine’s Day

  Best social media practices dictate that you love your Facebook fans everyday — in hopes that fans might love you back. But on Valentine’s Day (February 14 here in the United States), you should love your fans in a whole different way. Love them without asking for a single thing in return. That means you offer: no discount (for a purchase fans have to make) no announcement of Valentine’s Day specials (so that fans buy something from you) no e-book (for which fans must provide their email address) no giveaway (that...

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Why Your Business Needs A Little Yoga Practice

Why Your Business Needs A Little Yoga Practice

With the start of a new year, the thought of making good on company goals or self-imposed resolutions can seem daunting. The practice of yoga just might be the trick to get you feeling good about where you are and where you need to go in 2012. This once esoteric activity, now found at nearly every gym in the United States, is well known for its calming properties. Focus, balance, and strength are also core principles of yoga that can easily be transferred to the work on your plate. I’ve recently written about how to keep your body as fit...

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How To Keep Your Fans Engaged During The Winter Holidays

How To Keep Your Fans Engaged During The Winter Holidays

The winter holiday season can often take up a lot of your market’s attention. Think of how busy you are right now! But with January around the corner — typically a slow month for most businesses (except for gyms and weight loss companies) — it’s imperative to keep your brand top of mind. Here are some ways that you can spread good cheer to your social media connections all while reminding them of who you are and what makes you special. Give some insight into what your company does during the holiday season. Your fans will...

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