Authority Building Post

I wrote this post for my client to gain authority in the crowded, always-evolving Pinterest marketing space. The article reached position three within three months.

Competitor Teardown Post

This article compares alternatives to SocialPilot, a SaaS tool that has a strong SERP presence for important keywords for my client. Within two weeks. this post appeared on page one.

How-to Blog Post

This 2,000+ word post for Kompyte by Semrush (competitive intelligence software) gives sales teams best practices for handling objections. It includes a lead-in and CTA to a gated product.

Nonprofit Communications

This article announces an environmental stewardship initiative that kindly encourages responsible behavior in conversation lands.

Podcast Ad Scripting

This ad spot promotes an exclusive deal, emphasizes the promo code, and showcases the host's personality. 

Multichannel Campaign

This Black Friday campaign spans email, social media, SMS, and web. I created all campaign copy and the campaign tagline "Lead Big. Save Big." 

Podcast Show Notes Post

This storytelling-heavy piece takes the reader through an outdoor pioneer's journey and primes them to watch the accompanying video interview.

Longform Guest Post

This piece on Content Marketing Institute highlights Social Media Lab, a blog experiment for a B2B SaaS company, to a wider audience. The guest post offers a strategic backlink to the Lab.

Customer Testimonial Video

I recruited the customer, coordinated video production, and promoted the finished product for this video testimonial. Recorded in 2019, the video still appears on the SaaS tool's homepage. 

Explainer Video

 I oversaw script and wireframe development, messaging, search optimization, and promotion. Used in both organic and paid campaigns, it has racked up over 1.8k views on YouTube.